About AC Direct Energy
We are a leading renewable energy solutions provider, committed to powering Africa's sustainable future through innovative technology and expert service.
Our Mission
To accelerate Africa's transition to sustainable energy by delivering innovative, reliable, and cost-effective renewable energy solutions.
Our Vision
To be the leading renewable energy provider in Africa, powering sustainable growth and development across the continent.
Our Values
Sustainability, innovation, integrity, and excellence guide everything we do, from project planning to execution.
About AC Direct Energy
We are your trusted partner in sustainable energy transformation, combining expertise, innovation, and commitment to deliver exceptional renewable energy solutions.
Industry-Leading Expertise
Years of experience in renewable energy solutions across Africa
Comprehensive EPC Services
End-to-end engineering, procurement, and construction capabilities
Exceptional Client Support
Dedicated support throughout your renewable energy journey
Energy Audits
We conduct energy audits to identify energy inefficiencies and reduce costs
AC Direct Energy — In Numbers
Who We Are
AC Direct Energy, built upon a strong foundation of industry expertise, was founded with a bold mission — to accelerate the adoption of clean energy in Africa's commercial and industrial sectors.
Our mission is to deliver world-class renewable energy solutions that drive sustainable growth for businesses in all sectors. Our vision is a future where every African business, from factories to farms, is powered by affordable, and reliable clean energy, contributing to both economic development and environmental stewardship.
Who We Are
AC Direct Energy, built upon a strong foundation of industry expertise, was founded with a bold mission — to accelerate the adoption of clean energy in Africa's commercial and industrial sectors.
Our mission is to deliver world-class renewable energy solutions that drive sustainable growth for businesses in all sectors. Our vision is a future where every African business, from factories to farms, is powered by affordable, and reliable clean energy, contributing to both economic development and environmental stewardship.
Our Solutions for your Energy Future
We are your trusted partner in sustainable energy transformation, combining expertise, innovation, and commitment to deliver exceptional renewable energy solutions.
Lower Energy Costs
Generate your own electricity from the sun and use batteries to avoid expensive peak rates. Battery Energy Storage Systems (BESS) technology enables peak load shifting and energy arbitrage.
- Charge up on low-cost power and discharging during high-tariff periods
- Benefit from predictable energy budgets
- Independence from energy price hikes
Reliable Power & Uptime
Keep your operations running even during power outages. Solar-plus-storage provides continuous supply of power to critical systems, ensuring continuous operations and avoiding costly downtime.
- Continuous operations with 24/7 energy security
- Seamless integration between solar and grid
- Backup power for critical systems
- Lower Grid Utilisation
Sustainability & Reputation
Meet your ESG targets by switching to clean energy. Solar PV systems drastically cut your carbon footprint and diesel generator use, demonstrating environmental leadership.
- Enhanced brand reputation
- Reduced carbon footprint
- ESG target achievement
Cost Saving From Inception
Investing in renewable energy offers immediate and long-term savings. Shifting to solar or hybrid systems reduces dependence on costly grid electricity and protects against rising tariffs. Flexible payment models like PPAs and rent-to-own plans make it possible to enjoy these savings from day one — without the burden of large upfront investments.
- Power Purchase Agreements (PPAs)
- Zero upfront cost options
- Rent-to-own plans
Our Story & Strengths
We are born from the legacy of a leading commercial and industrial HVAC company, boasting over 40 years of experience in cooling and energy solutions. Our parent company, AC Direct Online Store, stands as South Africa's leading online retailer for Air Conditioning, Heat Pumps, Renewable Energy, Refrigeration, and Home & Kitchen appliances.
Our team comprises engineers, certified project managers, design office, and renewable energy experts who have delivered hundreds of projects collectively – from residential solar installations to large-scale industrial systems.
Industry-Leading Expertise
Our leadership includes professionals who have designed and built many renewable projects ranging from residential to C&I. We stay at the cutting edge of technology and policy.
Consultative Approach
We believe successful projects start with listening. Our approach is consulting-led – we work closely with clients to analyse energy needs, and site constraints before we design.
Strategic Partnerships
We partner with Africa's top suppliers for renewable energy components, giving us scalable capacity and a proven implementation backbone.
Quality & Safety
We hold ourselves to the highest standards with rigorous engineering protocols and international best practices. Safety is non-negotiable on our sites with strict Health, Safety, and Environment procedures.
Ready to Start Your Energy Journey?
Let's discuss how we can help you achieve your energy goals. Our team of experts is ready to provide a tailored solution for your needs.
AC Direct Energy is committed to innovation, community upliftment, and transparency. We continuously invest in training local talent and advancing renewable energy knowledge. As the demand for sustainable power soars, we are poised to lead the charge. Our promise is to deliver the same excellence on every project, large or small, and to be a trusted energy partner you can count on for the long haul.
Join Us in Powering Africa's Future
Whether you're looking to reduce energy costs, achieve sustainability goals, or explore renewable energy solutions, our team is ready to help you make the transition.